Producer
Holland has been formally producing commercial and documentary work since his first broadcast spot in 2013. Today, he meticulously leads productions with his characteristic eye for perfection, working as a resourceful and inventive producer on commercial and documentary storytelling projects. Whether it’s concepting and pitching, standing up crews and project timelines, casting and directing talent, writing scripts, or designing visuals, nothing escapes Holland’s keen eye for polished, professional production. Holland’s work, ranging from broadcast campaigns to documentary features, has been nominated for five Regional EMMYS
Recent Work:
Kaiser Permanente | Rethink Recognition
Her Campus Media | #ImStillGraduating
Kaiser Permanente | Military Stories
Holland is a frugal, judicious, and organized producer who strictly manages budgets and project timelines, with a penchant for pristine spreadsheets and punctual schedules. In recent years, he is best known for Kaiser Permanente commercial campaigns; a 90th anniversary commercial series and integrated campaign for the historic Fox Theatre in Atlanta; and a robust body of documentary and commercial work. Holland enjoys professional “matchmaking,” including building and leading crews, hiring and sourcing department heads, and managing crew dynamics and conflicts. He is a natural problem solver who thrives under pressure, with a strong record of risk management, foresight, and decision-making.
As a documentarian, Holland is eagerly curious and experienced in conducting interviews, finding and crafting soundbites, and helping individuals uncover and shape their voice. Holland’s projects have been featured in national and regional press and on entertainment television, and have been celebrated by clients across the commercial and motion picture industries.
“Caleb has the ability to focus and really see what is going on—behind a facade, deep into the soul of a project or a design or an individual. He is genuine, kind, highly creative, authentic, and trustworthy. What Caleb delivers is of the utmost quality.”
— Despina Yeargin, Writer and Storyteller
Project Highlights:
KP SHBP | Rethink Recognition (2021)
This awareness campaign included a :30 and :60 broadcast spot and digital advertising. From conception to production and creative development, the WITH/Agency drove the strategy and creative process behind launching the 2021 State Health Benefit Plan campaign concept in the metro-Atlanta market.
Holland co-wrote the script(s), line produced, oversaw casting, and directed the spot and campaign photography.
SHBP | Invested (2020) Campaign:
Fox Theatre | I Am The Fox (2019-20)
This award winning and three-time EMMY® nominated affinity and awareness campaign included five :30 second broadcast spots and extensive out of home, social, and non-traditional advertising. The expansive creative process included concept development, visual treatment, lighting design and control, writing, casting, and production.
Holland directed and produced, co-wrote scripts, designed each set, photographed campaign photography, and edited each spot, crew of 50+.
PG&E | Here for Business (2019)
When one business streamlines costs and operations, it’s a lesson from which others can benefit. The “Here for Business” campaign was born from real customer stories across the state of California. The WITH/agency team allowed business owners to share their experiences with PG&E firsthand, in order to showcase the possibilities that this partnership provides. Documentary style shorts focused on technology providing environmentally conscious, sustainable solutions. The series featured ~10 businesses state-wide.
Holland produced from start to finish, managed budgets and oversaw all logistics, and final editing and post production.
Photography Project Highlights:
Producer of Hapsy CBD brand launch photoshoot. Hapsy collaborated with Holland and the WITH/agency team to launch the brand and create a robust social and web asset library.
Holland line produced, cast talent, and oversaw the creative and visual approach, production, and post-production for the campaign.
Photographer Lauren Jones
Associate Producer for a photoshoot with PORTER magazine with photographer Cass Bird and stylist Alex White. Responsibilities included securing locations, scheduling, arranging travel, and maintaining organization on set.
“He’s already a highly regarded documentarian, experienced in working within production on Hollywood film sets and building the video department from scratch for an established creative agency.”
— Mike Balaban, BAMMER.co Founder and LGBT Activist
Reel