Kaiser Permanente & Military Families
Campaign: Your Care Your Way
In an innovative partnership, Kaiser Permanente joined TRICARE in offering a better way to deliver quality healthcare to veterans.
Holland, within the WITH/agency, was tasked with telling the success stories born within the first year of the program.
Holland executive produced, concepted, pitched, cast, and directed the spots as well as all related campaign video content. Through this emotive story, a compelling campaign emerged consisting of television, digital, and radio advertising. This campaign reached 3 million impressions and enrollment goals were exceeded.