In partnership with the State Health Benefit Plan, Kaiser Permanente and WITH/agency launched “Rethink Recognition”—a multimedia campaign honoring Georgia state workers who helped keep the state running during the COVID-19 pandemic.
Holland co-led concept development and directed all major deliverables, including :30 and :60 broadcast spots, digital video, radio, and social assets. He co-wrote scripts, led casting, line produced, managed production logistics, and oversaw campaign photography. The campaign celebrated everyday resilience while promoting Kaiser’s enhanced healthcare offerings to state employees.
Campaign Social Units