The “Here for Business” campaign was born from real customer stories across the state of California.
Holland and the WITH/agency team empowered business owners to share their experiences with PG&E firsthand, showcasing the possibilities this partnership provides.
This six-year campaign featured documentary-style shorts highlighting hardworking business owners from diverse backgrounds. The series profiled over a dozen businesses statewide over six years of storytelling. Stories were captured from Humboldt and Bakersfield to San Luis Obispo and San Francisco, including farmers, bakers, brewers, restaurant owners, and medical professionals.
Holland directed, produced, managed budgets and logistics, and oversaw post. The series powered a statewide social campaign, broadcast ads, and an educational content hub for PG&E business customers.
Electric Vehicle
Charge Network
Borrowing the ongoing framework of the “Here for Business” campaign, Holland was tasked with a similar series for PG&E’s electric vehicle program: EV Charge Network.
These stories promoted the adoption of EVs and charging stations throughout California, both in public spaces and private homes.
