Kaiser Permanente | Thrive GA

To help reposition Kaiser Permanente in the Georgia market, WITH/agency developed the “Thrive Georgia” campaign—an integrated effort promoting KP’s unique model of coordinated care, accessibility, and wellness services. Aimed at building brand affinity across metro Atlanta and Athens, the campaign included broadcast, digital, and extensive OOH placements.

Holland directed the campaign’s flagship :30 TV spot and a 2:00 web film, led casting and creative development, and oversaw production and delivery of visual assets for digital, print, and billboards. The campaign garnered widespread attention and supported KP’s growth in the Southeast market.